{"id":1512,"date":"2019-04-13T13:48:40","date_gmt":"2019-04-13T12:48:40","guid":{"rendered":"https:\/\/www.bohatytata.cz\/?p=1512"},"modified":"2020-04-06T06:05:01","modified_gmt":"2020-04-06T05:05:01","slug":"nakupujete-podle-reklamy","status":"publish","type":"post","link":"https:\/\/www.bohatytata.cz\/index.php\/2019\/04\/13\/nakupujete-podle-reklamy\/","title":{"rendered":"Nakupujete podle reklamy?"},"content":{"rendered":"\n<p><strong> J\u00e1 podle reklamy nakupuji.<\/strong> A\u010dkoli v\u00edm, \u017ee to m\u00e1 nejen svoje v\u00fdhody, ale tak\u00e9 mnoho nev\u00fdhod. Co naplat, dne\u0161n\u00ed marketing je tak obrovsk\u00fd, \u017ee mu podl\u00e9h\u00e1me. Jinak by firmy neinvestovaly do reklamy miliardy korun nebo dolar\u016f. <\/p>\n\n\n<p><!--more--><\/p>\n<p>Marketing funguje snad v ka\u017ed\u00e9 oblasti, kde n\u011bco prod\u00e1v\u00e1me. M\u016f\u017ee se jednat o zbo\u017e\u00ed, slu\u017eby nebo m\u016f\u017eeme prod\u00e1vat sami sebe &#8211; na\u0161i osobnost, nad\u0161en\u00ed, my\u0161lenku. A sou\u010d\u00e1st\u00ed marketingu jsou tak\u00e9 vzorce chov\u00e1n\u00ed, na kter\u00fdch je to postaveno. Vzpomn\u011bl jsem si na historku, kdy jsem s\u00e1m sebe nachytal. Kolik bylo t\u011bch m\u00fdch n\u00e1kup\u016f, kter\u00e9 jsem ud\u011blal ani\u017e bych si byl v\u011bdom toho, \u017ee to nebyla moje svobodn\u00e1 volba?<\/p>\n<p><strong><span style=\"color: #003366;\"><em>Moje nejlep\u0161\u00ed obchody nebyly z reklamy &#8211; p\u0159ipravuji blog \ud83d\ude42<\/em><\/span><\/strong><\/p>\n<p>Byli jsme v n\u00e1kupn\u00edm centru v kav\u00e1rn\u011b, kde je obsluha u pultu. \u0160el jsem tedy objednat pro m\u011b a kolegyni pit\u00ed. Cht\u011bla cappuccino a j\u00e1 se rozhodl vybrat si z nab\u00eddky p\u0159\u00edmo u obsluhy. Obsluha se m\u011b zeptala jakou chci velikost cappuccina, jeliko\u017e maj\u00ed 3 r\u016fzn\u00e9 velikosti. A\u010dkoli jsem nev\u011bd\u011bl jak\u00e9 jsou to velikosti, zvolil jsem st\u0159edn\u00ed. Mal\u00e9 bylo &#8222;logicky&#8220; mal\u00e9 a velk\u00e9 &#8222;logicky&#8220; velk\u00e9. Jakmile jsem odpov\u011bd\u011bl <strong><em>st\u0159edn\u00ed,\u00a0<\/em><\/strong>uv\u011bdomil jsem si svoji nesvobodnou volbu. Usm\u00e1l jsem se s\u00e1m nad sebou a objednal si \u010dokol\u00e1du. N\u00e1sledovala stejn\u00e1 ot\u00e1zka, za mnou lid\u00e9 ve front\u011b, tak moje odpov\u011b\u010f na velikost n\u00e1poje byla rychl\u00e1 a podruh\u00e9 <em><strong>st\u0159edn\u00ed<\/strong><\/em>. Objednal jsem 2 st\u0159edn\u00ed n\u00e1poje, bez ohledu na jejich objem.\u00a0<\/p>\n<p>A\u017e p\u016fjdete do kina, pod\u00edvejte se na velikosti nab\u00edzen\u00fdch n\u00e1poj\u016f do kel\u00edmku. 0,5 litru \u00a00,7 litru nebo 1 litr. V\u011bt\u0161ina lid\u00ed koup\u00ed st\u0159edn\u00ed nebo <em>nejv\u00fdhodn\u011bj\u0161\u00ed<\/em> velk\u00fd n\u00e1poj. Kdyby byla nab\u00eddka 2 deci, 3 deci \u00a0a \u00a00,5 litru, bylo by to stejn\u00e9. Nejv\u00edce by se prod\u00e1valy 3 deci.\u00a0<\/p>\n<p>A potom \u017ee reklama a marketing nefunguje \ud83d\ude42<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>J\u00e1 podle reklamy nakupuji. A\u010dkoli v\u00edm, \u017ee to m\u00e1 nejen svoje v\u00fdhody, ale tak\u00e9 mnoho nev\u00fdhod. Co naplat, dne\u0161n\u00ed marketing je tak obrovsk\u00fd, \u017ee mu podl\u00e9h\u00e1me. Jinak by firmy neinvestovaly do reklamy miliardy korun nebo dolar\u016f.<\/p>\n","protected":false},"author":1,"featured_media":1514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nakupujete podle reklamy? - Bohat\u00fd t\u00e1ta<\/title>\n<meta name=\"description\" content=\"Reklama na n\u00e1s \u00fato\u010d\u00ed ka\u017ed\u00fdm dnem. M\u00e1 smysl proto\u017ee prod\u00e1v\u00e1. 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