{"id":2583,"date":"2019-07-09T19:54:00","date_gmt":"2019-07-09T18:54:00","guid":{"rendered":"https:\/\/www.bohatytata.cz\/?p=2583"},"modified":"2020-04-06T06:04:15","modified_gmt":"2020-04-06T05:04:15","slug":"jmeno-firmy-brand-neboli-znacka","status":"publish","type":"post","link":"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/","title":{"rendered":"Jm\u00e9no firmy, brand neboli zna\u010dka"},"content":{"rendered":"\n<p>Zn\u00e1me to v\u0161ichni. <strong>Ford, Ba\u0165a, Adidas, Apple, Coca-Cola nebo David Beckham<\/strong>. Jm\u00e9no nebo zna\u010dka produktu \u010di nositele tohoto jm\u00e9na n\u00e1m d\u00e1v\u00e1 informaci o tom, co m\u00e1me o\u010dek\u00e1vat. Pro\u010d maj\u00ed zna\u010dky takovou hodnotu a pro\u010d prod\u00e1vaj\u00ed?<\/p>\n\n\n<p><!--more-->Za rok 2019 se na prvn\u00edch p\u011bti pozic\u00edch um\u00edstily zna\u010dky technologick\u00fdch spole\u010dnost\u00ed. <strong>Amazon, Apple, Google, Microsoft a Samsung.<\/strong> Hodnota zna\u010dek na prvn\u00edch pozic\u00edch se pohybuje kolem 200 mld. dolar\u016f. Neuv\u011b\u0159iteln\u00e9 finan\u010dn\u00ed \u010d\u00edslo, kter\u00e9 by &#8222;pouh\u00fd&#8220; n\u00e1zev dok\u00e1zal generovat. Jen\u017ee se nejedn\u00e1 o n\u011bjak\u00e9 slovo, ale jedn\u00e1 se o to, co se za t\u00edmto n\u00e1zvem skr\u00fdv\u00e1. Proto jsou t\u0159eba parf\u00e9my ochotny platit nemal\u00e9 \u010d\u00e1stky za to, \u017ee jejich produktu prop\u016fj\u010d\u00ed jm\u00e9no zn\u00e1m\u00e1 osobnost.&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #993366;\">Jm\u00e9no &#8211; Brand &#8211; zkr\u00e1tka prod\u00e1v\u00e1&nbsp;<\/span><\/h2>\n<p>Pro\u010d jsou zna\u010dky, n\u00e1zvy spole\u010dnost\u00ed a produkt\u016f <strong><em>BRAND<\/em><\/strong> tak cen\u011bny? Proto\u017ee &nbsp;kdy\u017e si jdeme koupit telefon Apple, nejen o\u010dek\u00e1v\u00e1me, ale t\u00e9m\u011b\u0159 jist\u011b dostaneme pr\u00e9miov\u00fd produkt, za pr\u00e9miovou cenu, s kvalitou, kter\u00e1 je jedna z nejvy\u0161\u0161\u00edch na trhu. Mercedes zn\u00ed l\u00e9pe ne\u017e Dacia a nemus\u00edme ani zm\u00ednit konkr\u00e9tn\u00ed model. <a href=\"https:\/\/www.bohatytata.cz\/index.php\/2019\/04\/13\/nakupujete-podle-reklamy\/\">Reklama prod\u00e1v\u00e1<\/a> a <em><strong>BRAND&nbsp;<\/strong><\/em>n\u00e1m \u0161et\u0159\u00ed velk\u00e9 pen\u00edze za propagaci. \u010casto se setk\u00e1v\u00e1me s t\u00edm, \u017ee je presti\u017e jen vlastnit produkt s logem zn\u00e1m\u00e9 firmy a nikde ani nemus\u00ed b\u00fdt propagov\u00e1na zna\u010dka. Nebo pamatuje si n\u011bkdo z v\u00e1s na reklamu na Herm\u00e9s nebo Louis Vuitton na \u010desk\u00e9 komer\u010dn\u00ed televizi?&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #993366;\">Produkt je zn\u00e1m\u00fd, propaguj zna\u010dku<\/span><\/h2>\n<p>Pokud zna\u010dku dostaneme do \u0161ir\u0161\u00edho okruhu z\u00e1kazn\u00edk\u016f, m\u016f\u017eeme na ni stav\u011bt dv\u011bmi zp\u016fsoby. Ka\u017ed\u00fd dal\u0161\u00ed produkt ozna\u010d\u00edme t\u00edmto logem &#8211; nap\u0159. masivn\u00ed reklamn\u00ed kampa\u0148 ALZY, kter\u00e1 prod\u00e1v\u00e1 nejen elektroniku, ale v\u017edy tam je sd\u011blen\u00ed &#8222;na\u0161e zna\u010dka nab\u00edz\u00ed &#8230;.&#8220; nebo propagujeme pouze <strong><em>BRAND<\/em><\/strong> bez ohledu na produkt. Typick\u00fdm p\u0159\u00edkladem je Coca-Cola. Raduj\u00edc\u00ed se ml\u00e1de\u017e nebo V\u00e1no\u010dn\u00ed kamion v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nepopisuje slo\u017een\u00ed nebo chu\u0165 n\u00e1poje. Ten znaj\u00ed v\u0161ichni. A proto se do reklamy uv\u00e1d\u00ed &#8222;pouze&#8220; logo nebo n\u00e1zev.&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #993366;\">Web Bohat\u00fd t\u00e1ta m\u00e1 svoje logo&nbsp;<\/span><\/h2>\n<p>N\u00e1v\u0161t\u011bvnost m\u00e9ho blogu r\u016fzn\u011b kol\u00eds\u00e1. Ob\u010das p\u0159ijdou dotazy nebo n\u011bjak\u00fd n\u00e1zor. Ka\u017ed\u00fd \u010dl\u00e1nek m\u00e1 r\u016fznou \u010dtenost, jsou n\u00e1v\u0161t\u011bvn\u00edci, kte\u0159\u00ed se objevili jednou a jsou takov\u00ed, kte\u0159\u00ed se vrac\u00ed. Proto\u017ee je m\u016fj blog zaujal.&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-2606 aligncenter\" src=\"https:\/\/www.bohatytata.cz\/wp-content\/uploads\/2019\/07\/IMG_2738-270x300.jpg\" alt=\"\" width=\"270\" height=\"300\" srcset=\"https:\/\/www.bohatytata.cz\/wp-content\/uploads\/2019\/07\/IMG_2738-270x300.jpg 270w, https:\/\/www.bohatytata.cz\/wp-content\/uploads\/2019\/07\/IMG_2738-768x853.jpg 768w, https:\/\/www.bohatytata.cz\/wp-content\/uploads\/2019\/07\/IMG_2738-922x1024.jpg 922w, https:\/\/www.bohatytata.cz\/wp-content\/uploads\/2019\/07\/IMG_2738.jpg 1077w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/p>\n<p><strong>D\u011bkuji v\u0161em \u010dten\u00e1\u0159\u016fm a podporovatel\u016fm.&nbsp;<\/strong>Bez \u010dten\u00e1\u0159\u016f by byl blog jen text v nekone\u010dnu internetu. A proto m\u00e1m k v\u00e1m prosbu. M\u00e1m nov\u00e9 logo a jestli se v\u00e1m l\u00edb\u00ed, m\u016f\u017eete mi d\u00e1t palec nahoru, l\u00edb\u00ed se nebo p\u0159idat koment\u00e1\u0159 na odkazech n\u00ed\u017ee.<\/p>\n<p><div id=\"fb-root\"><\/div><script async=\"1\" defer=\"1\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/cs_CZ\/sdk.js#xfbml=1&amp;version=v3.3\"><\/script><div class=\"fb-post\" data-href=\"https:\/\/www.facebook.com\/photo.php?fbid=327910094829146&amp;set=a.256114038675419&amp;type=3&amp;theater\" data-width=\"720\"><blockquote cite=\"https:\/\/www.facebook.com\/photo.php?fbid=327910094829146&amp;set=a.256114038675419&amp;type=3\" class=\"fb-xfbml-parse-ignore\"><p>Bohat\u00fd t\u00e1ta m\u00e1 nov\u00e9 logo. Jak se v\u00e1m l\u00edb\u00ed ?<\/p>Zve\u0159ejnil(a) <a href=\"https:\/\/www.facebook.com\/pavel.kamas.374\">Pavel Kamas<\/a> dne&nbsp;<a href=\"https:\/\/www.facebook.com\/photo.php?fbid=327910094829146&amp;set=a.256114038675419&amp;type=3\">\u00dater\u00fd 9. \u010dervence 2019<\/a><\/blockquote><\/div><\/p>\n<p><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BzKZzbeCLsN\/\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BzKZzbeCLsN\/\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BzKZzbeCLsN\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">#logo#newlogo#logonew#bohatytata#web#webpagelogo#novelogo#nov\u00e9logo<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/bohatytata.cz\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Bohatytata.cz<\/a> (@bohatytata.cz) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-06-26T06:15:14+00:00\">Jun 25, 2019 at 11:15pm PDT<\/time><\/p><\/div><\/blockquote><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #993366;\">D\u00edky za podporu, Pavel<\/span><\/h3>","protected":false},"excerpt":{"rendered":"<p>Zn\u00e1me to v\u0161ichni. Ford, Ba\u0165a, Adidas, Apple, Coca-Cola nebo David Beckham. Jm\u00e9no nebo zna\u010dka produktu \u010di nositele tohoto jm\u00e9na n\u00e1m d\u00e1v\u00e1 informaci o tom, co m\u00e1me o\u010dek\u00e1vat. Pro\u010d maj\u00ed zna\u010dky takovou hodnotu a pro\u010d prod\u00e1vaj\u00ed?<\/p>\n","protected":false},"author":1,"featured_media":2613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jm\u00e9no firmy, brand neboli zna\u010dka - Bohat\u00fd t\u00e1ta<\/title>\n<meta name=\"description\" content=\"Brand neboli zna\u010dka n\u00e1m d\u00e1v\u00e1 rychlou a stru\u010dnou n\u00e1pov\u011bdu o produktu. M\u00e1me s t\u00edm spojenou zku\u0161enost, v\u011bt\u0161inou, aspo\u0148 je to p\u0159\u00e1n\u00ed, pozitivn\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jm\u00e9no firmy, brand neboli zna\u010dka - Bohat\u00fd t\u00e1ta\" \/>\n<meta property=\"og:description\" content=\"Brand neboli zna\u010dka n\u00e1m d\u00e1v\u00e1 rychlou a stru\u010dnou n\u00e1pov\u011bdu o produktu. M\u00e1me s t\u00edm spojenou zku\u0161enost, v\u011bt\u0161inou, aspo\u0148 je to p\u0159\u00e1n\u00ed, pozitivn\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/\" \/>\n<meta property=\"og:site_name\" content=\"Bohat\u00fd t\u00e1ta\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-09T18:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-06T05:04:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bohatytata.cz\/wp-content\/uploads\/2019\/07\/IMG_2740.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1125\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bohat\u00fd t\u00e1ta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bohat\u00fd t\u00e1ta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/\",\"url\":\"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/\",\"name\":\"Jm\u00e9no firmy, brand neboli zna\u010dka - Bohat\u00fd t\u00e1ta\",\"isPartOf\":{\"@id\":\"https:\/\/www.bohatytata.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bohatytata.cz\/wp-content\/uploads\/2019\/07\/IMG_2740.jpg\",\"datePublished\":\"2019-07-09T18:54:00+00:00\",\"dateModified\":\"2020-04-06T05:04:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.bohatytata.cz\/#\/schema\/person\/0befa0e88194cd12d1e8afa46c3161d6\"},\"description\":\"Brand neboli zna\u010dka n\u00e1m d\u00e1v\u00e1 rychlou a stru\u010dnou n\u00e1pov\u011bdu o produktu. M\u00e1me s t\u00edm spojenou zku\u0161enost, v\u011bt\u0161inou, aspo\u0148 je to p\u0159\u00e1n\u00ed, pozitivn\u00ed.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/#primaryimage\",\"url\":\"https:\/\/www.bohatytata.cz\/wp-content\/uploads\/2019\/07\/IMG_2740.jpg\",\"contentUrl\":\"https:\/\/www.bohatytata.cz\/wp-content\/uploads\/2019\/07\/IMG_2740.jpg\",\"width\":1125,\"height\":565},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/www.bohatytata.cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jm\u00e9no firmy, brand neboli zna\u010dka\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bohatytata.cz\/#website\",\"url\":\"https:\/\/www.bohatytata.cz\/\",\"name\":\"Bohat\u00fd t\u00e1ta\",\"description\":\"Cestov\u00e1n\u00ed, investice, \u017eivotn\u00ed styl\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bohatytata.cz\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bohatytata.cz\/#\/schema\/person\/0befa0e88194cd12d1e8afa46c3161d6\",\"name\":\"Bohat\u00fd t\u00e1ta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/www.bohatytata.cz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c63d01ac5c787b25a159c9482fda02f4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c63d01ac5c787b25a159c9482fda02f4?s=96&d=mm&r=g\",\"caption\":\"Bohat\u00fd t\u00e1ta\"},\"url\":\"https:\/\/www.bohatytata.cz\/index.php\/author\/bohatytata\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jm\u00e9no firmy, brand neboli zna\u010dka - Bohat\u00fd t\u00e1ta","description":"Brand neboli zna\u010dka n\u00e1m d\u00e1v\u00e1 rychlou a stru\u010dnou n\u00e1pov\u011bdu o produktu. M\u00e1me s t\u00edm spojenou zku\u0161enost, v\u011bt\u0161inou, aspo\u0148 je to p\u0159\u00e1n\u00ed, pozitivn\u00ed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/","og_locale":"cs_CZ","og_type":"article","og_title":"Jm\u00e9no firmy, brand neboli zna\u010dka - Bohat\u00fd t\u00e1ta","og_description":"Brand neboli zna\u010dka n\u00e1m d\u00e1v\u00e1 rychlou a stru\u010dnou n\u00e1pov\u011bdu o produktu. M\u00e1me s t\u00edm spojenou zku\u0161enost, v\u011bt\u0161inou, aspo\u0148 je to p\u0159\u00e1n\u00ed, pozitivn\u00ed.","og_url":"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/","og_site_name":"Bohat\u00fd t\u00e1ta","article_published_time":"2019-07-09T18:54:00+00:00","article_modified_time":"2020-04-06T05:04:15+00:00","og_image":[{"width":1125,"height":565,"url":"https:\/\/www.bohatytata.cz\/wp-content\/uploads\/2019\/07\/IMG_2740.jpg","type":"image\/jpeg"}],"author":"Bohat\u00fd t\u00e1ta","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Bohat\u00fd t\u00e1ta","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/","url":"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/","name":"Jm\u00e9no firmy, brand neboli zna\u010dka - Bohat\u00fd t\u00e1ta","isPartOf":{"@id":"https:\/\/www.bohatytata.cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/#primaryimage"},"image":{"@id":"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bohatytata.cz\/wp-content\/uploads\/2019\/07\/IMG_2740.jpg","datePublished":"2019-07-09T18:54:00+00:00","dateModified":"2020-04-06T05:04:15+00:00","author":{"@id":"https:\/\/www.bohatytata.cz\/#\/schema\/person\/0befa0e88194cd12d1e8afa46c3161d6"},"description":"Brand neboli zna\u010dka n\u00e1m d\u00e1v\u00e1 rychlou a stru\u010dnou n\u00e1pov\u011bdu o produktu. M\u00e1me s t\u00edm spojenou zku\u0161enost, v\u011bt\u0161inou, aspo\u0148 je to p\u0159\u00e1n\u00ed, pozitivn\u00ed.","breadcrumb":{"@id":"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/#primaryimage","url":"https:\/\/www.bohatytata.cz\/wp-content\/uploads\/2019\/07\/IMG_2740.jpg","contentUrl":"https:\/\/www.bohatytata.cz\/wp-content\/uploads\/2019\/07\/IMG_2740.jpg","width":1125,"height":565},{"@type":"BreadcrumbList","@id":"https:\/\/www.bohatytata.cz\/index.php\/2019\/07\/09\/jmeno-firmy-brand-neboli-znacka\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.bohatytata.cz\/"},{"@type":"ListItem","position":2,"name":"Jm\u00e9no firmy, brand neboli zna\u010dka"}]},{"@type":"WebSite","@id":"https:\/\/www.bohatytata.cz\/#website","url":"https:\/\/www.bohatytata.cz\/","name":"Bohat\u00fd t\u00e1ta","description":"Cestov\u00e1n\u00ed, investice, \u017eivotn\u00ed styl","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bohatytata.cz\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/www.bohatytata.cz\/#\/schema\/person\/0befa0e88194cd12d1e8afa46c3161d6","name":"Bohat\u00fd t\u00e1ta","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.bohatytata.cz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c63d01ac5c787b25a159c9482fda02f4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c63d01ac5c787b25a159c9482fda02f4?s=96&d=mm&r=g","caption":"Bohat\u00fd t\u00e1ta"},"url":"https:\/\/www.bohatytata.cz\/index.php\/author\/bohatytata\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bohatytata.cz\/index.php\/wp-json\/wp\/v2\/posts\/2583"}],"collection":[{"href":"https:\/\/www.bohatytata.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bohatytata.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bohatytata.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bohatytata.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2583"}],"version-history":[{"count":23,"href":"https:\/\/www.bohatytata.cz\/index.php\/wp-json\/wp\/v2\/posts\/2583\/revisions"}],"predecessor-version":[{"id":2612,"href":"https:\/\/www.bohatytata.cz\/index.php\/wp-json\/wp\/v2\/posts\/2583\/revisions\/2612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bohatytata.cz\/index.php\/wp-json\/wp\/v2\/media\/2613"}],"wp:attachment":[{"href":"https:\/\/www.bohatytata.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bohatytata.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bohatytata.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}